Digital Marketing - We offer a wide range of Digital Marketing Support and Strategies
Digital marketing encompasses a wide range of tactics to reach and engage target audiences online. It all starts with implementation on the right web technologies.
- Search Engine Optimization (SEO) - optimizing website content to rank higher in search engine results
- Email Marketing - using email campaigns to nurture leads and build customer relationships
- Social Media Marketing - using social media platforms to build brand awareness and interact with customers
- Mobile Marketing - targeting mobile users with content that is optimized for mobile devices
- Analytics and Reporting - tracking and analyzing campaign performance to make data-driven decisions that optimize results.
- Digital marketing strategies that reaches audiences where they are online and ultimately achieves business goals.
- Paid Advertising (PPC) - using paid channels such as Google Ads or social media ads to reach target audiences
Data-driven marketing - Discover hidden potentials of your business
We can help you to customize your website analytics to understand user behavior, and detect unused potentials.
1. Customize your data analysis reports
Digital marketing campaigns require validation through the right KPI. The analysis reports should be focusing on visitor interest and engagement, identification of blockers and conversion points to validate and optimize your marketing campaigns. The basic version of most analytics platforms lack this specific data reports. Our developers can set up customized data reporting for your website suiting relevant KPI for your business.
2. Identify trends and pattern
We have expertise across different analytics platforms including Google analytics (GA4). With extensions like Google Tag Manager you can index specific data to engage with your website visitors. I can report on user behavior, e.g. indicate interests, conversion points or blockers and help you to optimize your website content, product, services and new marketing campaigns.
3. Optimize strategies & Repeat!
Instead of guessing what marketing strategies can result in better performance of your business, you can use customized data reporting to discover new KPI that have not been considered before. Base your new strategies on your website visitor engagement to satisfy new trends, personalize and improve products and services.
We build the technical foundation for good SEO
SEO starts with your website code. To increase your website visibility to search engines (SEO), next to responsive design and fast loading-speed, you need a clean HTML structure, well-organized URL structure, sitemaps, and proper use of metadata, including title tags. These enable effective "crawling and indexing" by search engines.
Use different channels to reach your audience
We have experience across different marketing channels and have set up digital Marketing campaigns for a verity of client and products. No matter if email marketing to inform your customers about new products and services or a LinkedIn campaign for business branding, we help you to explore your possibilities.
Audience definition for targeted marketing strategies
In order to facilitate data-driven results that are budget accurate, it is most crucial to identify and define relevant KPIs. This includes audience definition (personas), identification of their goals and barriers, prototyping of audience journey and scoring of conversion behavior in order to allow concise and informed responses to high value leads.
